When designing, certain colors used in visual design stimulate certain emotions of customers, thereby creating brand relevance and helping motivate purchases.
While the colors used in the image affect very different emotions, they can also address different demographic groups. On the other hand, colors are used to emphasize the tone and purpose of the visual message to be given by communication.
Every color is naturally used in the design. In this article, I wanted to share with you the 10 most used colors in sales-oriented campaigns and their possible effects on the customer.
Red is the color of power. It attracts and holds people’s attention, so it is always the most popular color for designs. If you want to create a remarkable and strong perception, you should definitely use red. The use of red always has the potential to work, but it often has a negative effect if it is overdo. You should avoid excessive use.
White, which represents refreshment, calmness, nobility and stability, is the most preferred color in designs that want to give plain and clear messages. If you have messages and campaigns that are easy to understand, do not hesitate to center the white.
Black or white, which can be modern or traditional, exciting or relaxing, is the most useful color. It may be a wise choice to use the energy of black to make the message strong while preserving the freshness and simplicity of white.
If you want to be evaluated as efficient, infinite and reliable in your campaign, blue is the ideal color for you. Since blue is one of the cold colors, it is possible to use colors that complement blue or take advantage of navy blue shades in order to obtain a better result than blue in the design.
One of the colors that represent the most direction among the colors is green. Warm and inviting, giving customers a sense of trust, green also expresses health, the environment and goodwill. If you want to create a healthy, trustworthy campaign or brand perception, it will be appropriate to take advantage of green.
Purple, which is defined as the color of privileges, is one of the important alternatives to add elegance and prestige to your visual communication. Purple color may not be very useful for large masses, emergency sales, discounts etc. It would be appropriate to use purple in long-term and prestigious communication studies.
If your target audience is young women in your campaign, pink is one of the best colors available. Thanks to the pink, which is completely feminine and represents the young woman, you can establish a friendly and fun communication that creates a feeling of comfort.
Yellow is a self-confident, strong and attractive color, but it also represents transience. For example, the reason why taxis are yellow is the emphasis on impermanence. If you want to create a remarkable campaign instantly, you can choose to use yellow.
Representing sociality, orange is one of the colors used by designers with the image of “for everyone”. As an energetic color, orange is also used to create the feeling of abundance. If you have a remarkable, flashy and abundant message target, you can benefit from orange.
Brown, which is not preferred in designs, is used to emphasize naturalness, seriousness and durability in the message. Rather than being sales-oriented, brown can be a logical alternative to create a sense of relaxation, order and friendship, especially in campaigns that will contribute to the brand’s image.